Customers like simplicity in the buying process. So that it’s easy for them to do it, but they also want a robust system of personalized attention to answer their questions. Generate a sense of belonging and security within it by entering your personal and bank details. In short, good customer service. At the beginning of 2020, when we were all in quarantine…
Indexing a website is crucial to make a business’ web presence visible to search engines online, as well as becoming visible to its target audience to boost website traffic.conversion tools in digital marketing Indexing will increase website visibility online very quickly. In this article I will share some useful tips which I have compiled over the years through my experience in research…
An Interview With Orlando Zayas As part of my series about the “How To Create A Fantastic Retail Experience That Keeps Bringing Customers Back For More”, I had the pleasure of interviewing Jason Junge, an MIT/Kellogg-educated Business Strategy expert in high-tech that has worked with companies ranging from new startups to Microsoft, to craft and execute successful growth strategies. He is currently…
Twilio recently came out with a new report titled “State of Customer Engagement,” and the results speak to accelerating adoption of digital and web technologies by businesses to engage customers online. Customers are becoming more demanding of businesses as their expectations of online availability and ability increases, especially since they continue to increase the volume and breadth of their commercial interactions online.…
What is SEO and how it works? Search Engine Optimization is a way to get visitors from search engines like Google to your website. It is one of the most cost-effective marketing strategies available. Through Search Engine Optimization or SEO, you can improve your website’s organic search engine ranking, thereby enhancing the quantity and quality of traffic to your website. Websites that…
To win a sale a product must be at the top of the consumer’s mind at the time of consumption; the consumer needs to be thinking of the product when making his purchasing decision to consider it and then pull the trigger. So, the question for marketers then is, how do you get to be top-of-mind at the right time? The answer…
22 years after the Dot.Com bust and there are still armies of would-be entrepreneurs looking to build eCommerce businesses by throwing together a catalogue of drop-ship products, electronic shopping carts, and customer review systems, thinking that this lean business model will allow them to compete successfully on price and become digital millionaires. It is actually quite easy nowadays to build an eCommerce…
Back in the late 80’s and 90’s discount marts and big box stores ushered in a race to the bottom of retail pricing, and the retail world is still trying to get its bearings. Walmart, the movement’s juggernaut, innovated supply chains, distribution, inventory management, and operational execution to constantly reduce prices, and did it so well that it became a de facto…
