To win a sale a product must be at the top of the consumer’s mind at the time of consumption; the consumer needs to be thinking of the product when making his purchasing decision to consider it and then pull the trigger. So, the question for marketers then is, how do you get to be top-of-mind at the right time? The answer…
Back in the late 80’s and 90’s discount marts and big box stores ushered in a race to the bottom of retail pricing, and the retail world is still trying to get its bearings. Walmart, the movement’s juggernaut, innovated supply chains, distribution, inventory management, and operational execution to constantly reduce prices, and did it so well that it became a de facto…
Original story from Advertising Week 360 Consumers are being barraged with advertising and branding messages online, which means businesses must rise above the noise to etch themselves in the minds of consumers to be top-of-mind at the time of consumption or get lost with the crowd. Businesses can execute two strategies to be top-of-mind: high-powered messaging or frequent messaging. In this article,…
How Local Businesses are Thriving Online During Pandemic Local businesses have been hit especially hard by the commercial restrictions imposed on them by governments in the US, as well as by a general slowdown in commercial activity as people hunker down at home from fear of contagion. Staying afloat has been difficult for these businesses, and yet some have managed to thrive…
Jason Junge, PointerTop CEO, interviewed by Business News Daily. …If the company’s brand is fun, the chatbot should be fun. If [it’s] serious and professional, the same [goes] for the chatbot,” said Jason Junge, CEO of PointerTop. “It’s also important that the chatbot be succinct and to the point … otherwise, visitors will feel that their time is being wasted as most…
High-touch industries such as B2B software, real estate, and telecommunications, that require the engagement of an agent to sell and/ or service their products and services have been largely left behind by ecommerce technology, while low-touch industries such as books, apparel, electronics, and others thrive with continually evolving technologies. Yet customers today are increasingly demanding that their commercial needs be met online…
