Business

3 Tips to Creating High-Powered Online Experiences

Original story from Advertising Week 360 Consumers are being barraged with advertising and branding messages online, which means businesses must rise above the noise to etch themselves in the minds of consumers to be top-of-mind at the time of consumption or get lost with the crowd. Businesses can execute two strategies to be top-of-mind: high-powered messaging or frequent messaging. In this article,…

How Chatbots Can Help Grow Your Small Business.

Jason Junge, PointerTop CEO, interviewed by Business News Daily. …If the company’s brand is fun, the chatbot should be fun. If [it’s] serious and professional, the same [goes] for the chatbot,” said Jason Junge, CEO of PointerTop. “It’s also important that the chatbot be succinct and to the point … otherwise, visitors will feel that their time is being wasted as most…

Enabling High-Touch Sales Online, White Paper

High-touch industries such as B2B software, real estate, and telecommunications, that require the engagement of an agent to sell and/ or service their products and services have been largely left behind by ecommerce technology, while low-touch industries such as books, apparel, electronics, and others thrive with continually evolving technologies. Yet customers today are increasingly demanding that their commercial needs be met online…