As we know, the COVID crisis has dramatically increased the movement of businesses from a primary brick-and-mortar focus to the online world. There’s no doubt that e-commerce is where the action is today.
Jason Junge, founder and CEO of PointerTop, a leading provider of online marketing and website sales conversion tools, shares how to best optimize your customer’s user experience by making it convenient and efficient.
“You need to focus on making your transactions and your customer service as fast, as convenient and as targeted as possible for users and your customers. So that means embedding tools, processes into your website, into your landing pages that makes that experience customized and personalized and immediate.”
– Jason Junge